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Google vs Yellow Pages on the Streets

The Yellow Pages has pretty much become a household name. For the longest time, this was the preferred resource to refer to if people needed to find services or products. The question now though is whether it still is the undisputed consumer reference tool. Search engines like Google are now top contenders. If there was a real Google vs Yellow Pages bout, which of the two would come out with the champion’s belt?

To date there is no popular study that provides statistical figures comparing print media and search engine use. Melbourne SEO Services however recently conducted its own survey presented in one of the best viral marketing video campaigns recently launched. The results reveal that a lot has changed since the dominant days of print media.

Survey shows that 53.85% of those asked never turn to the Yellow Pages for their needs. Around 92.86% let their fingers do the typing in Google search boxes to find what they need. An amazing 100% of the people asked mentioned that they all use Google everyday. Obviously, the Yellow Pages may soon see the beginnings of the end of the road. A lot of people now prefer to snub printed material altogether because they prefer the ease of online tools.

The survey results present a crucial insight for entrepreneurs. Anyone who owns an income generating project both online and offline need to be found by Google. Being in a Google results pages is the best modern way to make sure that interested people and paying customers find your products and services instantly.

The survey took a deeper angle at the Google vs Yellow Pages bout. Respondents were also asked if they knew what SEO is and what it is for. Even at this day and age when the internet is everywhere, only 7.14% of the people interviewed had an inkling of what SEO is. This ultimately means that people don’t really care how the cogs mesh and turn. All they care about is results and they rely on Google to tell them which results are relevant to their needs.

Going a step further, the survey also asked what respondents clicked on in search results pages. Close to half of the respondents said they chose to get into only the first few top listed sites. None of them ever jumped into the second or third pages. This finding is even more crucial for business owners to pick up. Only businesses that are found on the first page of search engine results stand a chance of generating significant profits. Your business site needs to be in front and on top.

The bottom line is simple enough.
Business owners now need to pour some effort into building strong SEO campaigns. Even the lack of interest for SEO is no excuse because there are people and companies that now specialize in SEO that can generate explosive profits.

The Google vs Yellow Pages bout is far from winding down. From all appearances, the Yellow Pages is putting up a good fight. It might take a couple more years before it completely goes out of the consumer radar. Business owners though will be doing themselves a favor if they start taking advantage of search engines now.